What (Really) Goes Into Website That Works For Your Business

What (Really) Goes Into Website That Works For Your Business

You might already have a website but not getting many leads or any visitors from your website why? in order to understand you need to follow below steps.

If you are looking to build a new startup website or make your current site more effective, here are key steps to getting started and helping your small business website compete effectively in the online marketplace.

1. Prominently display a clear description of your business

It is important to let people know who you are and what you do right away so they don’t feel confused when they visit your small business website. Make sure your main homepage banner (also known as a “product image”) and subsequent banners are visual representations of your services, and also that you have an introductory text blurb near the top of the page that describes who you are and what you do.

Additionally, make sure both your main and footer navigation menus have “About Us” page links easily accessible so people can click them and read more about your business in-depth.

2. Create an interesting, memorable, and engaging website user interface

Make sure your small business website interface leaves a positive impression that drives results. You can do so by implementing the following suggestions:

  • Use beautiful graphics and easy-to-read fonts.
  • Make sure your graphics are compressed and optimized for fast loading. If your website is slow, search engines like Google will penalize your ranking.
  • Research the competition to see how they have designed and optimized their websites; implement similar components that will work for your small business website.
  • Research your target audience to see what they want from your site and make it easy for them to accomplish it.
  • Stay consistently on-brand throughout your website design.
  • Design an intuitive navigation system that allows users to get to the pages they need quickly.
  • Publish easily accessible contact information.
  • Incorporate obvious call-to-actions (especially “buy now” buttons).

3. Optimize your small business website for search engines

SEO is a set of practices you apply to your website to ensure search engines index and rank your website appropriately and then show it to search engine users. Once your website is “crawled” by search engines, it competes with websites that have similar content. The better your website design and content is, the higher your site will show up on search engine result pages.

SEO mainly includes the following practices:

  • Keyword research and implementation
  • Optimal website code
  • Fast loading speed
  • Being secure and having an SSL certificate installed; SSL is the standard security technology that ensures data passed between web servers and browsers remains private
  • Having a mobile-friendly site
  • Existence of high-quality backlinks (links on external websites with related content) that lead to your site
  • Having lots of positive reviews online (Google, Yelp, Facebook, etc.)
  • Using internal links throughout your site to keep people clicking and reading
  • Using social media to link to your site (LinkedIn, Twitter, Facebook, Pinterest, etc.)

SEO is an extremely important ongoing process that can mean the difference between showing up on the first page of search engine results pages (resulting in large amounts of free traffic to your website) or page 300 (resulting in no traffic).

4. Regularly create and publish quality content

Both content quantity and freshness are important to search engines, so it’s important that you create a plan to publish quality articles and/or blog posts on your site and on external sites that link to your site. If you want to rank highly in search engine results and encourage people to return to your site again and again, you will have to update your website with new and relevant content as frequently as possible.

In addition to static page content and articles, a great form of content to post on your website is testimonials. Asking for testimonials from your customers and then publishing them on your website is a great way to post fresh, high-quality content on your site that makes your small business more attractive.

Make sure your content uses an appropriate, on-brand tone that people will enjoy reading.

5. Install webmaster tools

Make use of vital data to help you analyze traffic and site performance by installing Google Analytics and Google Search Console (both preferably via Google Tag Manager), and Bing Webmaster Tools. These tools can be used to track the following types of information:

  • Daily, weekly, and monthly visitors to your site
  • Number of views on each page of your site
  • “Bounce rate”—the percentage of users who come to your site and leave after having only viewed one page (Google algorithms give higher rankings to websites that have a low bounce rate, on the theory that visitors are spending more time on the site and find it valuable.)
  • Average time spent on site by visitors
  • Crawl errors on your site (errors that the search engines found on your site in crawling its content)
  • Broken links on the site
  • Keywords that lead users to your site
  • Backlinks to your site
  • Web page download time
  • Other information that can help you enhance your SEO

Conclusion

Creating a great small business website may not be as simple as you first thought. However, if you follow the steps set forth in this article, your small business will have an excellent chance of succeeding in the online marketplace.

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